This new art installation in London caught my attention. Yesterday celebrity tattooist Henry Hate unveiled his first ever sculpture and the world’s first ice tattoo in a creative partnership for the launch of Nissan Cube. On the banks of the river Thames sits an enormous 2.4m x 2.6m and eight tonne block of ice with a Nissan Cube frozen inside. It took 8000 litres of water, filtered then frozen for 240 days, and sculpted with Japanese Samurai chisels. It’s pretty impressive – and made me wonder whether the car will still work when the ice has melted! The car inside has been the subject of a fair amount of controversy too, with a facebook group devoted to talking about its.. shall we say.. ‘unique’ design. Like Marmite, you either love it or hate it. Apparently it already has a cult status in Japan. I saw one yesterday, and it was turning heads – which i guess is what some people want in a car.
The sculpture, which is beautifully lit from the inside, is covered with an intricate design by Hate. The art installation has an interactive sensor panel which allows you to light up parts of the tattoo design. The interactive panel also provides information on how the art project came into being, as well as the design aspects of the Nissan Cube.
If you get a chance, it’s well worth the trip to take a look. Unless the weather changes for the warmer i guess it will be there for a while to come.. In the meantime there is discussion, more photos and news on the Nissan Cube facebook group.